Congrats to Ruth Littler for getting her new Automated Cash Sites up and running!
Congrats to Ruth Littler for getting her new Automated Cash Sites up and running!
Creating a song requires talent, uniqueness, creativity, musical knowledge, and passion. The hard work behind every song is however not a guarantee that they will become popular hits. The same is true with blogging. Consistently writing and posting new blogs does not necessarily equate to more hits to your site.
Like songwriting, you need the perfect timing and promotion for your posts to succeed. Like songwriting, you also need to guess what greatly interests the majority to attract their attention. Blogging a hit is not as complicated as you think it is. Just like songwriting, you just need to remember some rules of the trade.
Blog is not a Research Paper
Saying that “blog is not a research paper” does not mean we discount the importance of the sincerity and accurateness when creating blogs. With the availability of so much data online, gathering details and supporting information to come up with a decent blog should not be problematic and time-consuming.
I’ve read Alex Whaley’s Small Business CEO Magazine article What Blogging has Taught Me in 7 Months Online and I agree that bloggers have this tendency to be overwhelmed with Internet information. Instead of coming up with a concise blog, the result is just putting together random information pieces. Another SBCEO piece entitled Article Writing and Affiliate Marketing – Why One Needs The Other employed the same thought. The author of the latter post, Scott Bradley, exerts that blogging does not require absolute perfection. Whether it’s inspired by what you saw in the magazine, on another website or from a text message you’ve just received, just go ahead and write it!
Apart from being obsessed with details, some bloggers are stuck in trying to write original pieces. No matter how hard you try, chances are what you are about to say has been posted already. But, as Alex put it, there is no law that penalizes duplicate posting of contents online. Besides, writing about a topic that has been mentioned or discussed previously may mean that this topic already has a following. Since your blog is related, followers will most likely read your blog too.
Keywords and Tags
You may always have new blogs that contain interesting content but you don’t know how to get people to read it. Your blog may provide vital information to people who need answers to certain questions, but you don’t know how they will find it. This is what keywords and tags are for. These words are embedded in the content of your blog so that when somebody types in their search words, your blog gets a hit.
As an expert on keyword blogging on keyword research, page optimization and niche site marketing, Alex suggests that you define “five to six key phrases” that your target market would normally use for online search. Once determined, “use these keywords consistently” throughout your blog, especially for the hyperlinks.
What is a hyperlink? It is a link embedded in a word or picture that readers click on to take them to another web page. There are two types of hyperlinks, inbound and outbound. Inbound links are the links from other pages which directs to your page while outbound links are links found in your page that direct or open up other pages when clicked.
When you embed outbound hyperlinks, check that the landing page address is correct. Dead links are very annoying. Nothing is more frustrating to a reader when he clicks a link and receives a 404 error page instead.
Going back, keyword optimization entails a bit of research. You have to determine what your readers will use when searching online so that your blog will get hit when these words are searched. Example, for new visitors to this site, how did you land onto this page? Did you google “blog writing” or “blog marketing”? For keywords to drive traffic, these should be specifically what your blog is talking about and what your target market is using for searches.
While keywords can help your blog get hits through search engines, web syndication can help expose your blog some more. Needless to say, the more inbound links your blog has from other sites, the more hits you get and web syndication is the answer to getting more inbound links. One of the most popular ways to generate hits is to post your blog links in social networking sites such as Twitter and Facebook. Although these are effective, there are a lot more ways to do web syndication.
For successful web syndication, you need to know your target market and chase them. Apart from Facebook and Twitter, what else do they do online? For example, do they have LinkedIn accounts? If so, create a LinkedIn account and post your blog links there. How about other blog sites with high viewership that are related to your topics? Try subscribing and if possible, place interesting comments and contribute blogs there and make sure to link your own blog site.
Affiliate marketing or blogging with the intention of promoting a particular site (and what it offers i.e. products, services, etc.) is another way to increase inbound links. Referring to Scott’s article again, for a blog to be an effective affiliate marketing tool, it must provide the “information the people are looking for.” The more customers patronize the products or services you blog about, the more hits your blogs get.
In summary, there are two important components in writing blogs that hit. First, write what your target market is looking for and second, let readers find you by being everywhere.
Image by: zizz0104 / sxc.hu
Congrats to Angel Phoenix for getting her new Automated Cash Sites up and running!
Congrats to Doug Jordan for getting his new Automated Cash Sites up and running!
“Some things can be perfectly expressed by sound alone and images would only be disturbing. Other times, sound would be possible, but visuals are much stronger and closer to what I want to express and then again, they sometimes overlap perfectly.”
~ Alva Noto
It’s a visual world and people respond to visuals. No matter how well crafted the print ad, how well written the brochure, there are still some things left unsaid by the written word. Sometimes, a live, 3-dimensional talking visual is what it takes for a potential customer to make a purchase. And with so many businesses being conducted over the web, videos as a promotional tool should be part of any business’ internet marketing.
The nature of the video can vary depending on the message you want to get across. Whatever it is, efficient marketing dictates that your video presents a value to your market – it should respond to the wants and wishes of potential customers. Here are the examples that Kent listed:
Why use “video-mercials”
Any normal business with a website can take advantage of today’s technology to grow their customer base, increase purchase frequency, solidify customer loyalty, and ultimately, grow the business.
1. It’s a visual world, and most of the time, emotions are evoked and actions are taken because of something that we saw and heard. A video about your product or service is an effective way to communicate
2. It’s quick & effective. If a picture says a thousand words, a video is a million. It’s an effective medium to communicate your message across in a very clear and straightforward manner. Instead of having to leaf through a brochure or sales letter, customers will be grateful that all they have to do is click and watch.
3. It’s a personal approach. With a video, your product or service or website is not just a name, but also a face and a voice that is tangible to them. Customers can relate to you more easily that to a mere website and the written word.
4. It hastens customer conversion. You can post a video that leads on to a link to your website, and customers who click on it can be identified as “hot” prospects. The next steps are up to you.
5. It’s a louder voice among the crowd. Your video gives you an edge to stand out among the competition. It’s a way to differentiate your business from the rest, with the look & feel that your video is designed.
6. It can boost your searchability in the search engines. The videos you upload in social video hosting sites can be tagged with key words appropriate to your business website. This then increases your search probabilities every time the key words are used in the search engines.
Internet marketing has countless benefits especially to the small business entrepreneur. With limited promo funds, creating and posting videos on the net is an economical and effective way to reach as many as your target market at a very fast rate. Take advantage of this and see how it helps grow your business. I’ll be happy to hear from you and the success stories you have as a result of your own “video-mercial.”
Image by: hberends / sxc.hu
Congrats to Steve Linden for getting his new Automated Cash Sites up and running!
Congrats to Chantal Harris for getting her new Automated Cash Sites up and running!
Congrats to Mo Kapur for getting her new Automated Cash Sites up and running!
Congrats to Jack Palmer for getting his new Automated Cash Sites up and running!
Congrats to Aline Boundy for getting her new Automated Cash Sites up and running!