June 28th, 2011 Archive

Blogging a hit

June 28th, 2011 by Adaire in Financial Freedom

Creating a song requires talent, uniqueness, creativity, musical knowledge, and passion. The hard work behind every song is however not a guarantee that they will become popular hits. The same is true with blogging. Consistently writing and posting new blogs does not necessarily equate to more hits to your site.

Like songwriting, you need the perfect timing and promotion for your posts to succeed. Like songwriting, you also need to guess what greatly interests the majority to attract their attention. Blogging a hit is not as complicated as you think it is. Just like songwriting, you just need to remember some rules of the trade.

Blog is not a Research Paper
Saying that “blog is not a research paper” does not mean we discount the importance of the sincerity and accurateness when creating blogs. With the availability of so much data online, gathering details and supporting information to come up with a decent blog should not be problematic and time-consuming.

I’ve read Alex Whaley’s Small Business CEO Magazine article What Blogging has Taught Me in 7 Months Online and I agree that bloggers have this tendency to be overwhelmed with Internet information. Instead of coming up with a concise blog, the result is just putting together random information pieces. Another SBCEO piece entitled Article Writing and Affiliate Marketing – Why One Needs The Other employed the same thought. The author of the latter post, Scott Bradley, exerts that blogging does not require absolute perfection. Whether it’s inspired by what you saw in the magazine, on another website or from a text message you’ve just received, just go ahead and write it! :)

Apart from being obsessed with details, some bloggers are stuck in trying to write original pieces. No matter how hard you try, chances are what you are about to say has been posted already. But, as Alex put it, there is no law that penalizes duplicate posting of contents online. Besides, writing about a topic that has been mentioned or discussed previously may mean that this topic already has a following. Since your blog is related, followers will most likely read your blog too. :)

Keywords and Tags
You may always have new blogs that contain interesting content but you don’t know how to get people to read it. Your blog may provide vital information to people who need answers to certain questions, but you don’t know how they will find it. This is what keywords and tags are for. These words are embedded in the content of your blog so that when somebody types in their search words, your blog gets a hit.

As an expert on keyword blogging on keyword research, page optimization and niche site marketing, Alex suggests that you define “five to six key phrases” that your target market would normally use for online search. Once determined, “use these keywords consistently” throughout your blog, especially for the hyperlinks.

What is a hyperlink? It is a link embedded in a word or picture that readers click on to take them to another web page. There are two types of hyperlinks, inbound and outbound. Inbound links are the links from other pages which directs to your page while outbound links are links found in your page that direct or open up other pages when clicked.

When you embed outbound hyperlinks, check that the landing page address is correct. Dead links are very annoying. Nothing is more frustrating to a reader when he clicks a link and receives a 404 error page instead.

Going back, keyword optimization entails a bit of research. You have to determine what your readers will use when searching online so that your blog will get hit when these words are searched. Example, for new visitors to this site, how did you land onto this page? Did you google “blog writing” or “blog marketing”? For keywords to drive traffic, these should be specifically what your blog is talking about and what your target market is using for searches.

Web Syndication
While keywords can help your blog get hits through search engines, web syndication can help expose your blog some more. Needless to say, the more inbound links your blog has from other sites, the more hits you get and web syndication is the answer to getting more inbound links. One of the most popular ways to generate hits is to post your blog links in social networking sites such as Twitter and Facebook. Although these are effective, there are a lot more ways to do web syndication.

For successful web syndication, you need to know your target market and chase them. Apart from Facebook and Twitter, what else do they do online? For example, do they have LinkedIn accounts? If so, create a LinkedIn account and post your blog links there. How about other blog sites with high viewership that are related to your topics? Try subscribing and if possible, place interesting comments and contribute blogs there and make sure to link your own blog site. :)

Affiliate marketing or blogging with the intention of promoting a particular site (and what it offers i.e. products, services, etc.) is another way to increase inbound links. Referring to Scott’s article again, for a blog to be an effective affiliate marketing tool, it must provide the “information the people are looking for.” The more customers patronize the products or services you blog about, the more hits your blogs get.

In summary, there are two important components in writing blogs that hit. First, write what your target market is looking for and second, let readers find you by being everywhere. :)

Adaire


Image by: zizz0104 / sxc.hu