The Lowdown on Recurring Revenue Marketing

Written on Monday, November 23rd, 2009 at 2:25 am by Adaire
Filed under Financial Freedom.

The Lowdown on Recurring Revenue Marketing

Achieving recurring revenue is the so-called “Holy Grail” of businesses in the Internet space.  Who doesn’t want to get paid month after month from your membership sites, newsletters, and other information products?  Once you get a client and he or she keeps on subscribing to your products, then you’ll practically get fixed income from that person.  Now that’s the perfect set-up! :)

The thing is, it’s not as easy as it seems.  You have to be knowledgeable about recurring revenue marketing by doing your own research or by learning from the experts.  I was fortunate enough to find out more about it through the NOBS TALK of Ryan Lee on Recurring Revenue Marketing.  And I think there’s no better person to learn about it than him because he’s an actual practitioner of this stuff.  From a broke gym teacher, he’s now a millionaire – all because of his skill in marketing his information products.  I actually came across a lot of helpful advice from his TALK.

A Passion for Business

The first thing he mentioned was that you must find something you’re very passionate about if your plan is to build a successful business.  So if your goal is to become rich, then you have to discover what your passions are.  In Ryan’s case, he’s really into fitness and things related to it so he built a business with his interests or passions in mind.  He created a fitness-related website, a paid membership site that has access to a discussion forum and training articles, plus he has CD-of-the-month programs too.  Aside from that, he also owns a nutritional supplement company and he sends his regular clients a fresh batch of supplements every month, so he gets recurring revenue from that as well.  The key is to find different kinds of money making avenues.

With the Internet, you really can do anything.  If, for instance, you’re a real estate broker, you can build your own website where you can display your products and services.  Or you can do webinars, teleseminars, and e-books, among others.  The opportunities are endless.  You just have to play with your creativity so you can come up with unique ideas.

The Secret: Outsource It

While he was just starting his business, Ryan tried to do everything himself.  For his CD-of-the-month program, he personally burned all the blank CDs and carried everything to the post office for mailing.  The valuable thing he learned from that experience is that you must not do everything by yourself – outsourcing is the way to go.  Even if you have to pay a little extra, you’ll save a lot of time and effort and be able to focus on more important things.

Business Coaching Tips

Ryan believes that it’s necessary to have marketing strategies for any online business.  For example, if you want more people to visit your website, you need to work at certain aspects.  First, consider paid advertising or pay-per-click.  It is, in fact, the easiest way to drive traffic to your website.  Another way to help your business is by having a joint venture with someone who’s established in the business already.  For instance, Ryan can offer a training program at some gym and then just split the money with them, which he’ll get from the new clients who sign-up there.  Another effective way to drive traffic to your site is through social media marketing.  Use your blog, YouTube, Facebook, Twitter, and other social networking websites to promote your business.  It’s a great way to reach plenty of people – all by just letting your fingers do the walking.

These are just some of Ryan Lee’s success secrets.  If you want to find out more, you can download the FREE audio here.

I would love to hear your thoughts and ideas about recurring revenue marketing.  Please leave a comment below.  Or if you want to find out more about Internet marketing and other related stuff, please check out my Resources page.


3 Responses to “The Lowdown on Recurring Revenue Marketing”

  1. Muriel Ulrey says:

    I agree with your Blog and I will be back to check it more in the future so please keep up your work. I love your content and the way that you write. How long have you been blogging for?

  2. I appreciate your weblog a lot. Will bookmark. Keep up to great work on it. Thank you

  3. Interesting article. Were did you got all the information from… :)

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